Top 10 Richest Influencers in India Revealed

This article takes a deep dive into the top 10 richest influencers in India, revealing their net worth, income sources, and what makes them digital royalty.

In the last decade, India has witnessed a digital revolution that has turned ordinary individuals into internet celebrities. These digital icons, known as influencers, command millions of followers across platforms like YouTube, Instagram, and TikTok (before its ban), monetizing their popularity through brand deals, merchandise, sponsored content, and even entrepreneurial ventures. In 2025, influencer marketing in India is valued at over ₹2,000 crore annually, and some influencers have built personal empires worth more than established Bollywood stars.

Why Influencers Are Earning Crores in India

India’s internet user base has surpassed 900 million, making it the second-largest online market globally. Brands are allocating massive budgets to influencer campaigns, leveraging the direct reach these creators have over loyal followers. Influencers have become more than entertainers — they are brands in themselves, launching startups, investing in tech, and even entering traditional media industries like cinema and television.

Let’s now explore the top 10 richest influencers in India, based on their estimated net worth, brand partnerships, and business ventures as of 2025.

1. Ajey Nagar (CarryMinati)

Net Worth: ₹55 Crore+

Ajey Nagar, better known as CarryMinati, is one of India’s most recognizable digital faces. Famous for his comic skits, roast videos, and livestreams, CarryMinati commands over 40 million subscribers on YouTube. He has secured brand partnerships with top-tier companies and charges upwards of ₹30-40 lakh per video promotion. His merchandise brand and investments in gaming startups further boost his income.

2. Bhuvan Bam (BB Ki Vines)

Net Worth: ₹50 Crore+

Bhuvan Bam, a pioneer of Indian YouTube comedy, has created an empire with BB Ki Vines. His unique one-man storytelling format and relatable characters built a loyal audience. Beyond YouTube, he starred in web series and produced music. Bhuvan also launched his own content company, BBKV Productions, expanding his income streams. His brand endorsements and ad deals with tech and FMCG brands add crores to his yearly income.

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3. Ashish Chanchlani

Net Worth: ₹45 Crore+

Ashish Chanchlani rose to fame with relatable and hilarious sketches that resonate across India. With over 30 million YouTube subscribers and millions of Instagram followers, Ashish earns from sponsored content, live shows, and collaborations with Bollywood stars. His brand value has led him to work with Netflix, Amazon Prime, and top consumer brands, charging around ₹25 lakh per brand deal.

4. Gaurav Chaudhary (Technical Guruji)

Net Worth: ₹42 Crore+

Gaurav Chaudhary, popularly known as Technical Guruji, is India’s biggest tech influencer. Based in Dubai, his YouTube channel reviews gadgets, phones, and tech accessories, attracting millions of views. Gaurav earns through YouTube AdSense, affiliate marketing, and partnerships with global tech brands. His tech investments and diversified ventures in crypto and e-commerce have significantly grown his wealth.

5. Prajakta Koli (MostlySane)

Net Worth: ₹35 Crore+

Prajakta Koli stands out as one of India’s most successful female influencers. Known for her clean, slice-of-life comedy and social advocacy, she has collaborated with global platforms like YouTube Creators for Change and Netflix. She made her Bollywood debut and continues to expand her content reach. Endorsements with lifestyle and beauty brands add significantly to her income.

6. Ranveer Allahbadia (BeerBiceps)

Net Worth: ₹32 Crore+

Ranveer Allahbadia is a content creator, motivational speaker, and entrepreneur. His channel BeerBiceps started as a fitness vlog and grew into The Ranveer Show, one of India’s leading podcasts. He co-founded Monk Entertainment, a talent management and influencer marketing agency. Ranveer’s diversified income includes podcast sponsorships, brand consulting, and personal coaching, making him a multi-platform millionaire.

7. Kusha Kapila

Net Worth: ₹30 Crore+

Kusha Kapila gained fame through her witty sketches and social commentary, becoming a household name. Starting with iDiva, she transitioned into solo content creation and quickly attracted millions of followers. Kusha has appeared in OTT shows and films, while working with luxury brands in fashion and beauty. Her strong urban appeal and authenticity make her one of the highest-paid female influencers in India.

8. Dolly Singh

Net Worth: ₹25 Crore+

Dolly Singh blends fashion, humor, and satire to create content that resonates with urban millennial audiences. She is also a former iDiva creator and now an independent influencer with acting stints in Netflix productions. Dolly collaborates with premium lifestyle brands and fashion labels, earning over ₹10-15 lakh per campaign. Her growing presence in digital acting roles adds to her influence and income.

9. Ankush Bahuguna

Net Worth: ₹20 Crore+

Ankush Bahuguna is an influencer who breaks stereotypes, especially in male beauty and grooming. He is known for his makeup tutorials and comic reels. His unique positioning has led to high-paying brand deals in skincare, cosmetics, and fashion. With a steadily growing fan base and collaborations with top content houses, Ankush has become one of India’s fastest-rising digital stars.

10. Niharika NM

Net Worth: ₹18 Crore+

Niharika NM shot to fame with her high-energy, relatable comedy content. She has a massive following on Instagram and YouTube, especially among Gen Z. Niharika has collaborated with international brands and appeared at global creator events like VidCon. Her blend of comedy and confidence has helped her secure multiple endorsement deals, adding lakhs to her monthly earnings.

Common Income Sources for India’s Richest Influencers

While each influencer has their unique niche, most of them generate income from the following key channels:

YouTube Ad Revenue: Based on views, CPM, and country of audience.
Brand Collaborations: One of the most lucrative revenue streams.
Merchandise and Product Lines: Selling branded products, apparel, or digital products.
Public Speaking and Appearances: Paid engagements at colleges, brands, or festivals.
OTT and Acting Projects: Some influencers are transitioning into mainstream entertainment.
Entrepreneurial Ventures: Co-founding startups, launching content agencies, or investing in other businesses.

The Rise of Influencer Entrepreneurs

A defining trend among the top 10 richest influencers in India is their shift from creators to entrepreneurs. Many are building content studios, launching product lines, or investing in startups. Their influence extends beyond the internet into retail, entertainment, and even tech innovation.

This signals that influencer culture in India is maturing. The focus is now not just on virality but on value creation, consistency, and business scalability.

Final Thoughts: The Future of Influencers in India

The digital creator economy in India is just getting started. With platforms like YouTube, Instagram, Threads, and even Indian-origin platforms like Moj and ShareChat gaining ground, the potential for creators is limitless.

As long as influencers continue to build authentic relationships with their audiences and diversify their income, their wealth will continue to grow. The top 10 richest influencers in India are proof that content creation is no longer just a passion project — it is a full-fledged career that can build generational wealth.

If you’re an aspiring content creator, this list is your proof that with the right mix of creativity, consistency, and entrepreneurship, making crores online is no longer a dream — it’s a goal within reach.