9mobile Celebrates Nigerian Youths: Supporting Peace, Talent and Innovation

Overview
9mobile, one of Nigeria’s most youth-focused telecom brands, celebrated young Nigerians for their creativity, resilience and entrepreneurial spirit. The company used the occasion to urge youths to engage in activities that promote peace and national development.
Commitment to Youth Development
During its message to the nation, 9mobile reaffirmed its commitment to empower youths across multiple areas. These include education, arts, sports, entertainment and entrepreneurship. In addition, the company joined the United Nations to mark International Youth Day.
Why Youths Matter to 9mobile
Layi Onafowokan, Head of 9mobile’s Youth Segment, explained that the company values young Nigerians for their energy and innovation. Furthermore, the recent rebranding positions 9mobile for a future led by technology and ideas driven largely by young people.
Call for Peaceful Engagement
Onafowokan emphasized the theme “Youth Building Peace.” He urged youths to promote sustainable peace because a peaceful environment is essential for progress. Moreover, he noted that youth-led initiatives can drive social justice and lasting stability.
Programs and Support
9mobile supports youth development through products, events and training. The company highlighted several ongoing programmes designed to build skills and create opportunities for young Nigerians.
- Youth-centred products, such as MoreCliq (formerly EasyCliq).
- Campus festivals focused on education, entertainment and sports.
- Skills acquisition, career counselling and entrepreneurship workshops.
Impact After Rebranding
Despite the rebrand, 9mobile confirmed it has retained its youth-targeted initiatives. Consequently, the company continues to invest in programmes that help young people showcase their talents and build careers.